Monday, July 23, 2012

Cash Mob!

I attended my first cash mob a few nights ago and enjoyed the hell out of it.

If you haven't heard of them yet, cash mobs are kind of like the old flash mobs only less flashy and far less prank-oriented. Instead, they're designed to help the local community.

Here's how a cash mob works: A bunch of people find out about an event though social media and show up at an appointed time and place with the expectation that they're going to spend about $20 at a local independently owned retailer. The store isn't announced until everyone gets there, so there's a great deal of mystery wrapped around it. Once the crowd gathers the store is announced and off we go, $20 bills in hand. It's a cool way to meet local people and support local retailers at the same time.

In this recent cash mob case, the store wasn't the best choice for me (Etc. in Bath, a gift store that serves a fairly narrow clientele), but I had fun. There were about 35 mobbers, and if we each spent $20, then the store made a good $700.  (I actually spent $17.89, but I'm sure things averaged out.) I have heard of other cash mobs bringing in tens of thousands of dollars for retailers!

You can find cash mobs in your area here: Many of them have Facebook pages, Twitter feeds or other ways you can sign up to get notified. Keep an eye out or start one of your own!

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